Page 38 - ACCF - Stories of Resilience

to connect with people. I was awestruck by knowing that the lack of awareness about cancer in rural communities have led
to many such stories. Many people believed that cancer was a curse, a punishment from God or a result of evil spirits. Others
thought that cancer was a disease that only affected the wealthy or the elderly. These misconceptions led to delayed diagnosis,
inadequate treatment, and poor health outcomes.
In order to address these challenges, we started initiating comprehensive awareness campaign, targeting rural communities,
schools and community centres. We organized FGDs, rallies and events, featuring cancer survivors, healthcare professionals
and local leaders. Our goal is to educate people about cancer, its risk factors, signs and symptoms as well as the importance
of early detection and screening. We even promote about the treatment option in our hospitals and make them learn about
PMJAY.

One of the most impactful FGDs which I facilitated was with a group of women in a rural village. Many of them had never heard
of breast cancer or cervical cancer and they believed that these diseases were a result of poor hygiene or immoral behaviour.
Through our discussion, we dispelled these myths, providing accurate information about cancer, its risk factors, symptoms,
and treatment options. The women were fascinated by the information and they asked insightful questions about screening,
diagnosis and treatment. One woman shared her personal experience of losing a family member to cancer, highlighting the
importance of early detection and timely treatment. The discussion was emotional, informative and empowering, leaving a
lasting impact on women and their community. They even made us visit to some patient houses who were going through
such a situation and it was an achievement for us to reach out to suspects with impactful discussions.
As I reflect on my journey as a District Coordinator, I am convinced that awareness campaigns and FGDs are essential
components of any cancer control strategy. By educating people about cancer, promoting early detection and supporting

38 HOPE IS OUR WEAPON, AND TOGETHER, WE WILL WIN